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A transition towards renewable energy production is one proposed solution as one means of reducing greenhouse gas emissions. In this regard, photovoltaic citizen participation initiatives are a cornerstone in fostering the diffusion of renewables allowing for active citizen engagement. This article investigates the drivers behind people's decision to participate in two selected Austrian citizen participation initiatives in the field of photovoltaics based on a survey of 870 (potential) adopters. In addition to commonly used indicators,…